Click to view our fantastic subscription offers

Instant access to the F1 paddock

You have 15 views remaining

You have read 5 stories this month. After 20, you will need to register or subscribe.

Register with us for free to view 30 stories a month.

Or subscribe to AUTOSPORT+ for unlimited news stories and access to our exclusive subscriber-only content.

Our commitment to quality journalism

We've introduced metered access to AUTOSPORT which will ensure that the majority of our visitors can continue to view the site for free. But we think that is worth a small investment from those who use it most, so that we can continue to send the leading experts in their field to motor racing paddocks all over the world to break the latest news and produce the most compelling interviews and race reports.

Every visitor gets 20 free page views per month. Once you reach the limit you can register to get 30 views or choose one of our value-for-money subscription packages to continue viewing and to get additional access to a range of features including:

  • Unlimited access to AUTOSPORT with news and views from the paddock
  • Enjoy AUTOSPORT+: subscriber-only analysis, comment and top-quality pictures
  • Get AUTOSPORT magazine in a digital format on your computer or iPad every week
  • Full access to FORIX - the world's best motorsport statistics website

We greatly appreciate your continued support to keep AUTOSPORT at the forefront of motorsport coverage, and we look forward to welcoming you as a new subscriber.

Andrew Van de Burgt
Editor in Chief

autosport.com
Search:
Find out more about our subscriptions
  AUTOSPORT+ LOGIN AUTOSPORT Plus  
Username:
Password:
F1 NEWS 

ING to leave F1 at the end of 2009

The Renault R29Renault will be forced to find a new title sponsor for 2010 after banking giants ING announced on Monday morning that it is pulling out of Formula One at the end of the season.

ING recently announced a major cost-cutting programme because of the losses it has occurred in the current economic crisis. It is to scale back its investment in F1, through trackside advertising and event sponsorship, by 40 percent.

However, with a view to save even more money, ING has decided not to renew its title-sponsorship deal with Renault beyond the end of this year and cease all other involvement in F1.

A statement issued by ING said: "In light of the recently announced cost reduction programme, ING confirmed today not to renew the three year sponsorship (2007-2009) contract with Renault F1 and to end its presence in F1 beyond the 2009 season.

"ING's participation in Formula One was the company's first global sponsorship project aimed at delivering revenue and raising the global brand awareness, particularly in ING's key growth markets. Over the past two years, ING has successfully achieved its objectives for the F1 sponsorship, raising its overall global brand awareness by 16% (March 07 vs November 08).

"F1 remains a powerful business driver even in a difficult economic climate. Whilst ING has cut the F1 sponsorship costs by 40% in the final year, revenue generating opportunities will be a continuing focus through 2009. ING has enjoyed the relationship with Renault F1 and will continue to work closely with the team during the final year of the partnership."

Subs
  More news  
    advertisement
  RELATED LINKS
Read the AUTOSPORT Digital Edition
Visit the autosport.com shop
See highlights from 60 years of AUTOSPORT
  FOLLOW AUTOSPORT ON
FOLLOW AUTOSPORT ON TWITTER
Paddock insight from group F1 editor Jonathan Noble
Grand Prix news updates from F1 editor Edd Straw
Breaking news feed
Live commentary feed
  RELATED STORIES
Dennis: F1 still attractive for sponsors
Briatore says Renault have 'solid future'
ING to cut back on F1 sponsorship
Haymarket