ITV to broadcast free practice on the web
|By Pablo Elizalde||Thursday, March 13th 2008, 13:56 GMT|
British television viewers will be able to watch Friday practice for this year's championship live on the internet after ITV secured an exclusive deal with Formula One Management.
The British broadcaster, owners of Formula One's television rights in Britain, has announced it has acquired the UK online rights for its website ITV.com to stream Friday practice sessions online beginning with this weekend's Australian Grand Prix, as part of a package of TV coverage that covers all the weekend action.
Friday practice sessions are currently not broadcast on any channel in the UK.
"We know from listening to our viewers that there is great demand from motor sport fans to watch F1 practice sessions and press conferences," said Mark Sharman, ITV Director of News and Sport.
"This is yet another example of how we are using ITV's digital channels and new media platforms to extend our award winning coverage of sport to complement the big events on ITV1."