The Force India Formula One team on Thursday unveiled the car and colour scheme they will use during the 2008 season.
The car, the same one used at the end of last year but with a white and gold livery, will have Kingfisher as its more prominent sponsor following the buyout from Vijay Mallya, owner of the airline and beer brand carrying the Kingfisher name.
Indian billion-are Mallya bought the team from Spyker last year.
Mallya said during the launch event that he was proud to have become a team owner - especially now that Force India would be competing with an Indian racing licence.
"It should not be underestimated what it means to have a team that competes in the FIA Formula One world championship," he said on stage. "There are only 11 teams that are allowed to compete, and it is a great honour to be one of them."
Mallya has earmarked a budget of $120 million (USD) for the 2008 season, and said he was excited about the work that lay ahead as the team bid to move off the back of the grid.
"This is a huge challenging task of performance improvement and becoming competitive," he said. "This is the only sport that I know of where even a fraction of a second is the difference between a wining or losing position.
"It is exhilarating, challenging and satisfying to be part of a movement where competition is truly at its pinnacle."