BMW partner with Dell
|Saturday, May 6th 2006, 09:01 GMT|
The BMW Sauber team have announced today a long term partnership deal with computers giant Dell.
The company, one of the biggest worldwide in laptops, printers and personal computers, has been sponsoring BMW in other forms of motorsport, including Formula BMW, Le Mans and WTCC.
The Dell-BMW agreement in Formula One will see the famous Dell logo on the front of the F1.06 sidepods, while Dell products will be used by the team both in the factory and at the track.
In the announcement today, BMW said the deal with Dell "has been set up to last several years."
BMW Motorsport Director Mario Theissen said: "Dell and BMW are united by a very high level of efficiency as well as an extremely sophisticated standard for quality and individuality in their own product ranges.
"We're very pleased that we will be able to continue the successful cooperation of the past at Formula One level. Dell gives us another strong partner for our ambitious project with the BMW Sauber F1 Team."
Alain Bandle, Dell's Vice President and General Manager Germany & Austria, added: "Dell and BMW Motorsport share a long and prosperous partnership.
"It's the logical conclusion to enhance this with the BMW Sauber F1 Team."