Haas strengthens Ferrari ties with Formula 1 team sponsorship deal
|By Jonathan Noble||Thursday, July 3rd 2014, 14:53 GMT|
Gene Haas has edged closer a technical partnership with Ferrari for his team's Formula 1 debut in 2016, after announcing his company will be sponsoring the Italian team.
Ferrari revealed ahead of the British Grand Prix that Haas Automation, the largest CNC machine tool builder in North America, will sponsor the Maranello-based outfit for the remainder of this season and 2015.
And although the deal does not guarantee there will be a formal tie-up between Haas and Ferrari for 2016 - with the American squad keen for as big a technical partnership as the rules allow - the news does suggest that talks are progressing well.
Ferrari team boss Marco Mattiacci said: "Over the past few months, we have been exploring with Haas a number of potential areas of collaboration, and this agreement is an immediate opportunity that we are pursuing, which proves Haas' interest in Formula 1.
"Haas is committed to entering Formula 1 with its own team, a testimony to the growing appeal of our sport in the USA and on this front, technical discussions are ongoing between us."
Gene Haas added: "Haas Automation is a premium brand, and there's no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing's biggest stage."