World Rally champion Sebastien Ogier has urged the WRC promoter to improve its television coverage of the series.
The Frenchman said he remained disappointed at both the pictures produced by the sport's promoter and the level of WRC coverage around the world.
"I think there is a good step to do in producing what we do," Ogier told AUTOSPORT.
"When I see the footage being shown, I know we have better stuff than what we are able to see."
AUTOSPORT understands the sport's stakeholders are bringing increased pressure on WRC Promoter to improve the quality of programming on offer from the 13 rounds of the championship.
One insider said: "What's on offer really hasn't changed much in the last 10 years.
"I think he (Ogier) has a point in some regard - the pictures don't always reflect the action and the story doesn't do the drama of the sport justice."
Asked about coverage of his title defence in his homeland, Ogier said: "It's one channel and that's pay TV.
"I think it's almost the same everywhere now."