Verizon named IndyCar's new title sponsor replacing IZOD
|By Mark Glendenning||Friday, March 14th 2014, 14:46 GMT|
Telecommunications company Verizon has stepped up to become the new title sponsor of the IndyCar Series, filling the vacancy created by predecessor IZOD's departure last year.
Under the multi-year deal, the series will be officially known as the Verizon IndyCar Series.
Verizon will also continue to sponsor the pole award.
"Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport," said Mark Miles, CEO, Hulman & Co, the parent of IndyCar and the Indianapolis Motor Speedway.
"IndyCar will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience.
"Verizon's commitment to IndyCar demonstrates its belief in the direction of our sport and further corroborates our long-term goals."
The new relationship between Verizon and IndyCar also provides for network upgrades at IMS, short- and long-term enhancements to IndyCar race control, and increased connectivity for fans at IndyCar events.
Verizon's collaboration with IndyCar follows on from its expanded team sponsorship with Team Penske, where its existing role as lead sponsor on Will Power's car has been extended to include primary sponsorship of the car driven by new arrival Juan Pablo Montoya.