Lewis Hamilton gets his hands on a radio-controlled version of his Formula One car in the latest viral ad from McLaren's title sponsor Vodafone.
The advert features his team making Hamilton's car fully controllable via bluetooth from a Blackberry.
Hamilton is not only made to look like he can steer the car, but he drives it out of the pits and is even seen driving it around a section of the Portimao track at the end.
Matt Bishop (McLaren Group Head of Communications and Public Relations) said: "Vodafone tech is pretty mega. I wouldn't say it replaces the need for Lewis Hamilton, because he's pretty mega too.
"But it's amazing what can be done with a Blackberry Storm and that's all I'm prepared to say about it at the moment!"
The viral can be viewed here.