The KX Akademy has revealed its driver line-up for 2013 on the opening day of this year's AUTOSPORT International.
The scheme, led by two-time British Touring Car champion Jason Plato, will support seven drivers: Stefan Hodgetts, Tom Ingram, Daniel Lloyd, Sam Tordoff, Rob Boston, Luke Herbert and Ant Whorton-Eales across a variety of championships on the British TOCA package.
Speaking on the AUTOSPORT stage with KX on Thursday morning, Plato said: "There's a lot of schemes out there to help single seater guys but there isn't anything really to help saloon or GT drivers.
"So we put together an academy, looking up and down the world of motorsport and club racing, and we've got seven very talented guys who we want to assist."
Plato explained that the KX Akademy was not simply a funding scheme for drivers.
"The funding we put in is a budget top-up," he said. "It's an amount that will make the difference to their season.
"What we don't want to be doing is paying for their whole drive. There's thousands of people in motorsport with no money, and if you've got no backing it doesn't matter how good you are, you're not going to succeed.
"Not only do these guys have to be talented in the car but they have to be shrewd operators. You've got to be sharp, you've got to be a salesman.
"If you haven't got any sponsors, you're not going to make it, and we don't want to back those people."
Plato is the mentor for KX, and he said he is enjoying the opportunity to help young drivers.
"I've learned a lot along the way in my career and it's important for me to give a bit back," he added.
"This is a great opportunity to share some of those things to help these guys in their careers."
Senna's Formula Ford headlines ASI displayThree-time Formula 1 world champion Ayrton Senna's Van Diemen RF81 will headline a display of Formula Fords to celebrate the series' 50th anniversary at Autosport International1480521070ASI
Watch Autosport International liveMotorsport stars including 1996 Formula 1 world champion Damon Hill and current Williams driver Felipe Massa are heading to Autosport International - and you can follow it all on Autosport.com1452764641ASI
Is Rosberg a deserving world champion?Some of the key stats of the 2016 Formula 1 season were topped by Lewis Hamilton, but it's Nico Rosberg who took the title. Was it handed to him by his team-mate's bad luck or earned through speed and self-improvement?1480636800F1
How Palmer impressed McLarenA McLaren Formula 1 test is a special opportunity for any aspiring driver. Impressing on the occasion, one that has a surprise family connection, enhanced the experience further for 2015 McLaren Autosport BRDC Award winner Will Palmer1480636800F1
The top 10 MotoGP riders of 2016This year's MotoGP champion produced arguably the most astounding campaign of anyone in motorsport in 2016. Behind Marc Marquez, it was a wide open season of surprise heroics and falls from grace1480550400MotoGP