Pay-to-view sport: why it's the future
With some fans angry over the UK's newly-announced broadcast coalition for 2012, Sky Sports presenter and former motorcycle racer Keith Huewen explains why he thinks pay-to-view TV is the way forward for live sport
So the news is out - Formula 1 will be on Sky Sports from 2012. Despite months of speculation, the best-kept secret at Sky Sports broke on Friday July 29. F1 is one of the prized, last big-subscription 'drivers' left for the London-based organisation, and it wanted it.
There is no rocket science here, the cost of 21st century sports broadcasting is so high that free-to-air broadcasters are under siege as they wrestle with shrinking budgets, burgeoning rights fees and the cost of new technologies to bring our favourite programmes into our lives.
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